Have you heard of the the 12 Principles for surviving and thriving at home, work and school? Go to the Brain Rules site.
From John Medina, the author of Brain Rules, 12 Rules are
BRAIN RULE RUNDOWN
Rule #10: Vision trumps all other senses.
- We are incredible at remembering pictures. Hear a piece of
information, and three days later you'll remember 10% of it. Add a
picture and you'll remember 65%.
- Pictures beat text as well, in part because reading is so
inefficient for us. Our brain sees words as lots of tiny pictures, and
we have to identify certain features in the letters to be able to read
them. That takes time.
- Why is vision such a big deal to us? Perhaps because it's how we've
always apprehended major threats, food supplies and reproductive
opportunity.
- Toss your PowerPoint presentations. It’s text-based (nearly 40
words per slide), with six hierarchical levels of chapters and
subheads—all words. Professionals everywhere need to know about the
incredible inefficiency of text-based information and the incredible
effects of images. Burn your current PowerPoint presentations and make
new ones. (from Brain Rules by John Medina)